February 24, 2023 · 5 min read
7 Signs You Need a New Website for Your Business
Web design might sometimes seem like an unnecessary expense for some small business owners. In fact, it's quite the opposite. If you're not consistently modernizing your website, you're missing out on valuable traffic and potential customers.
Web design might sometimes seem like an unnecessary expense for a small business. In fact, it's quite the opposite. User habits and Google's algorithms change constantly, and a website that was fine five years ago can quietly cost you customers today.
Here are the seven signs we see most often.
1. Your site isn't mobile-friendly
Most local searches happen on a phone. If people have to pinch and zoom, or if a button is too small to tap, they leave — and they rarely come back.
2. It looks dated
Design trends and trust signals move fast. An outdated layout signals that a business may be out of step, even when it isn't.
3. You can't update it yourself
If changing your hours or adding a service requires a phone call to a developer, you'll simply stop updating it. Your site slowly becomes inaccurate.
4. It loads slowly
Slow pages lose visitors before they even see them, and page speed is a known ranking factor.
5. There's no obvious next step
Every page should make it easy to call, request a quote, or book. If a visitor has to hunt for how to contact you, many won't bother.
6. You don't appear in local searches
If your Google Business Profile links to a site that has no local content, no service pages and no contact information, you're making it harder for Google to rank you locally.
7. Your results are invisible
No traffic stats, no calls, no form submissions you can track. If you can't measure it, you can't improve it.
What a rebuild should include
A modern small business website should be fast, mobile-first, written for the services you actually sell, connected to your Google Business Profile, and easy for you to update. It should also load securely over HTTPS, and it should give you real traffic statistics.
What it costs
You don't need to spend thousands. Our website design starts at $749 with the first five pages included, and the monthly service covers hosting, SSL, security and updates. You also see the design for free before you pay anything — so you can judge the work on its merits.
Want help putting this into practice?
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